Launching MetLife’s Rebrand

Initiatives to establish & differentiate MetLife’s new brand & transformation.

150-Year Anniversary

Delivering exceptional value to customers has always been the heart of MetLife—then and now. Through powerful visuals, this celebratory video showcases the evolution of MetLife & its new brand, from its rich legacy to its current forward-thinking future.

Animator & Video Editor: Marina DeStefano

200 Park Avenue Lobby Display

Using MetLife’s custom Patterns of Life software, millions of customers and employees—whether it's a bicyclist meeting with a friend or pedestrians crossing a bustling crosswalk in a major city—are seamlessly connected across the globe.

Creative Director, Software Expert & Video Editor: Marina DeStefano

Global Rebrand Launch

An internal initiative highlighting how design & transformation were key pillars in launching a new brand, an essential component in driving business growth & establishing an identity in a competitive marketplace.

Animator & Video Editor: Marina DeStefano

Website Rebrand Launch

How the nuances of UX & customer journey tie together to shape the evolution of a website redesign. The rebrand launch also required the website to integrate all newly designed assets, ensuring a cohesive brand experience across all web pages.

Creative Director, Animator & Video Editor: Marina DeStefano

Patterns of Life: Custom Software Launch

By teaming up with software developers, MetLife launched a new custom software to help support the rebrand. The software generates visual particles in the new brand colors, following the movement in video footage to represent connection.

Creative Director, Software Expert, Animator & Video Editor: Marina DeStefano

Winning the Future

An internal campaign launched to build resilience and foster cross-functional collaboration during the pandemic, empowering employees with the confidence to adapt and thrive in the ever-changing landscape brought by the pandemic.