Brand Guidelines

Guidelines for designers to create brand-compliant assets to help build & establish MetLife’s brand identity.

Brand Design Extension for the China Market

These guidelines explain how to visually represent the expanded MetLife brand in China. They localize the global MetLife brand, demonstrating the visual system to support the business needs of MetLife’s China market.

Download the full guidelines here.

Designer: Marina DeStefano

Social Media Guidelines

Supporting the launch of MetLife’s refreshed brand identity by guiding designers on how to apply brand elements—such as color, typography, and graphics—across social media content to attract and engage new customers.

Download the full guidelines here.

Designer: Marina DeStefano